Boohoo is a fashion brand that mainly caters to a younger crowd (e.g. 16 to 35 years old). Founded in the UK in 2006, they have become a global online retailer specializing in stylish and affordable clothing. Unlike traditional fashion brands that launch seasonal collections, Boohoo keeps up with the latest trends and offers fresh styles for consumers to choose from.Boohoo isn't just a private label retailer; they've also acquired other online fashion brands, expanding their reach and product diversity. Their focus remains on offering a variety of styles at affordable prices, making them a popular choice among fashion shoppers who want style without breaking the bank.